Today’s Military
Client: Department of Defense
The Assignment: Provide young adults, parents and anyone else who wants to learn more about the Military with a wealth of information to make the most informed decisions about joining.
The Idea: Build a content-rich hub of knowledge and day-in-the-life stories that highlight opportunities across all six service branches of the Military.
Extension(s): Website, Online Video, Social, Display, Radio
My Role: Creative Director, Copywriter
Overview
TodaysMilitary.com
To create a destination for those who want to learn more about serving, we crafted a 350+ page website that covers everything from visiting a recruiter to retirement benefits.
Social Videos
We produced countless, quick-hit clips for social channels that highlighted the unexpected lives of real service members — each driving users to the website.
Military Life Shorts
To show a broader view of what life can be like while you’re serving, we produced dozens of engaging shorts with real members for a social platform-inspired content scrolling experience.
Longform Content
For more specific topic sections within the site, we produced videos that gave visitors a peek into the lives of service members.