Flying It Forward

Client: JetBlue

The Assignment: Embrace JetBlue’s long-held mantra of bringing humanity back to air travel.

The Idea: Take the concept of “paying it forward” to the skies.

Extension(s): Website, Online Video, Social

My Role: Creative Technologist

Case Study

Awards & Recognition

  • Effie — Gold — Sustained Success (You Above All campaign)

  • Webby Awards — Win — Advertising and Media - Tourism & Leisure

  • Shorty Awards — Finalist & Honorable Mention — Best Social Good Campaign

  • Shorty Awards — Finalist & Honorable Mention — Best in Travel

  • Cannes Lions — Shortlist — Cyber-craft - Storytelling

  • Cannes Lions — Shortlist — Cyber - CoCreation/User Generated

  • MITX Awards — Win — Travel, Entertainment & Leisure Marketing

  • MITX Awards — Finalist — Best Social Responsibility Campaign

  • W3 Awards — Gold — Social - Travel

  • W3 Awards — Gold — Transportation

  • W3 Awards — Silver — Travel Website

  • W3 Awards — Silver — Visual Appeal

  • W3 Awards — Silver — Social - Contests & Promotions

  • Hatch Awards — Best of Show

  • Hatch Awards — Gold — Cause Related Marketing

  • Hatch Awards — Silver — Creating a Moment

  • Mashies — Finalist — Best PR Digital Campaign

  • Hub Prize — Gold — Social Responsibility

  • Ciclope Awards — Finalist — Website Design

Press

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