You Have A Calling

Client: Department of Defense

The Assignment: Encourage parents and other adults who have influential roles in the lives of young adults to keep an open mind about military service and seek more information if their child has expressed interest in joining.

The Idea: Build a 360 campaign around the pivotal conversations that take place when motivated young adults approach their parents for support in their decisions. All content drove traffic to the Today’s Military website.

Extension(s): TV, Online Video, Social, Display

My Role: Creative Director, Copywriter