Shock Market

Client: Change the Ref

The Assignment: Create a catalyst for gun violence reform in a climate where gun-related incidents are on the rise and politicians are distracted by other numbers.

The Idea: Mimic stock market gains with climbing gun violence numbers to break through to lawmakers.

Extension(s): Social, Website, Online Video

My Role: Creative Director, Copywriter

Case Study

Launch Video

Awards & Recognition

  • Effies — Silver — Sustained Success - Non-profit (Civic Actions Speak Louder Than Words campaign)

  • Effies — Silver — Social Good - Non-profit

Press

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