Their Tomorrow
Client: Department of Defense
The Assignment: Encourage adults who have influential roles in the lives of young adults to keep an open mind about military service and seek more information, should someone they know express interest in joining.
The Idea: Build a 360 campaign around the pivotal conversations that take place when motivated young adults approach their parents for support in their decisions. All content drove traffic to the Today’s Military website.
Extension(s): TV, Online Video, Social, Display
My Role: Creative Director, Copywriter
TV Spots
Longform Documentary
To provide young adults and their family members with relatable content about joining, we filmed longform videos with service members and their loved ones for the Today’s Military website.
Case Study
*Campaign case study Includes some TV work not produced by me.
Awards & Recognition
Effies — Gold — Sustained Success - Non-profit
Effies — Finalist — Government & Public Service
Effies — Finalist — Marketing Disruptors - Services